Mobile barcode scanners in the handset is going to become very essential necessity for a quality shopping in the future. A mobile phone with barcode scanner fixed to the camera would lift operators’ business and handset business as this extra feature helps consumers in several ways. For instance, consumers will be able to have access to trusted product information and associated services in their handsets when the mobile phone scans the barcodes of a product.
Mobile barcode scanning feature is a great alternative for advertisers and consumers. It becomes a value added service for SPs and addition of this service brings revenue for operators. In Asia, Japan and South Korean subscribers use this feature mostly for product information. It is stated that nearly 70% of Japanese consumers utilize their handset to scan barcodes for elaborated product information. Few of the European countries such as France have started utilizing this feature. As per the reports, in September 2009, both wine producers and manufacturers in the France worked together to run a mobile barcode campaign to help customers and increase their knowledge regarding wine. The campaign was conducted in 750 supermarkets and was accessible on 47 different mobile phone models.