Design paper ads with decent materials
In order to start designing a paper advertisement, you must have a proper plan with a rough outline or sketch of the advertisement that includes colors, font, template, etc. However, make sure newspaper advertising is designed in such a way it attracts people when they see it. For this, you should use some decent materials that help you make the advertisement clear and attractive.

Many times the ads in the paper ad glamor and interesting distraction to the readers. Especially when the new is boring or disturbing. Not only that, ads that are useful and helpful in announcing some attraction are preferred by most readers.

Format
The format of the paper advertisement should be in such a way that it looks good and rouses your customers’ interest. This has become more important than ever. Newspapers cannot expect to survive based on old subscribers, they constantly need to attract new subscribers. Such new readers will not have a good first experience if the format of the newspaper is not up to the mark.  Make sure content of the advertisement is simple. Format including the font style, size of the ad, colors, etc. should be appropriate as well.

• The font style that you are using should vary in headline and message so that people identify it easily. Don’t use too many fonts which, may make it clumsy.

• The background color of the advertisement and the color of the font should vary in-order to make it visible to people and the colors that you use for the advertisement should be decent but should make a variation form the general ones.

• Size of the ad should be appropriate – nether too big nor too small. It should be make sense based on the information you are giving for placing in the ad.

Headline
The headline or the title of the advertisement should grab the attention of the customers. In other words, it should be good enough to attract potential customers and that should make them to know what the advertisement is about.

Message
The information that you want to convey to the audience or the people must be clear and concise so that people understands it clearly without any confusion. The best way to show the information is in a diagrammatic representation through which people understands easily and quickly. The advertisement should also include the logo or the brand of your company. At the end of the content use some inspiring quotations, which may help attract people.

Finally, make sure to check where the ad will be placed in the newspaper. It is very important because there are some places that people see mostly and people don’t. Ask for a proper place of displaying your ad in the news paper. It should be unique from the other ads that are placed in the paper.

Newspaper advertisement is an important means to promote businesses. It is an effective way to promote your business to reach a set of people who are less likely to use the Internet for news. Therefore, you need to plan your newspaper advertisement accordingly.

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• How it works?: An advertiser by using the partner tools or processes creates the campaign and can directly book in their hosted system. A rich media ad is used if it satisfies the filtering, targeting criteria, and device constraints. It can return the best financial return on investment. As per the experience delivered to the user, rich media partner provides a report to the advertiser.

• What can you do with a rich media ad?: There are so many things you can do with rich media ads. Some of them are you can use high quality images, you can stream multiple videos in HD format or in standard format, You can record your own video with a webcam and it can share, you can tweet from the ad, post images videos and images in the social media websites, you can collect the information of the users and can save it in the database, you can make your ad to play in 3D multiplayer game by using different interactive servers and many more. It really depends on the creativeness of the ad developer and the concept of the ad.

• Flash vs Rich Media: There is difference between standard flash ads and rich media ads. With the standard ads you need to meet some requirements to create the ads. Those are the flash ad should be a single SWF file with some size limit probably below 40K, it contains no expansion or video, and the tracking should be single click through. To build a rich media you must satisfy one or more of the conditions. Those are a rich media ad should exceeds some size probably 40K, need multiple SWFs to function, some files be politely loaded, it contains video, expands, requires timer tracking or counter, and contains other special features such as gallery, send to a friend, polling etc.

Text ads facilitate to sell with words, and display ads facilitates with pictures. But the rich media ads are little different from them, these offer more ways to interact the audience with the ad. These ads can peel down, float, expand etc. The advertiser can access the audience behavior’s aggregated metrics including video completions, multiple exits, and number of expansions. For rich media, create specific assets such as optimized imagery and properly sized video to make your ad campaign more effective.

The post Understanding Rich Media first appeared on BIG-TOPICS.COM.

Concepts of marketing
Concepts of marketing includes the following :

• Consistency: Consistency is on the top list for small businesses as it is mostly overlooked by other businesses. Consistency lowers the marketing cost thereby increasing the effectiveness of branding.

• Planning: Planning is the major concept in marketing. It is an essential part of marketing any business either small or large. With effective planning, organizational goals are achieved successfully.

• Strategy: Strategy acts as a foundation for marketing activities. While planning, you should create your marketing strategy like: to whom will you target, how will you target and how will they be kept as customers.

• Target marketing: In small businesses, target marketing is an important concept. If you define clearly and exactly about the target, it may allow business owners to focus to keep focus on particular customers thereby reducing marketing waste.

• Budgeting: Budgeting is the most difficult part of marketing. Most of the owners of small businesses are inexperienced in dealing in marketing process. Establishing the market budget accurately will help the business to expand.

• Marketing mix: Marketing mix is defined as different ideas used by a firm to promote its product or brand in the market. It is simply called as 4p’s: product, price, place and promotion. This means deciding individually about the product, suitable pricing, how and where will be the products distributed and how will you make people aware of your product.

• Website: Every business whether big or small should have a website so that it may be convenient for the visitors in knowing more about you and your product. This website needs to be updated frequently.

• Branding: Every business must have a focus on branding. It comprises of designs, logos, pictures and image of the company and the products. On each step of planning and implementation, a special attention is needed to brand your product.

• Promotion and advertising: You must make fully aware of your products to the target market. Advertising and promotion if done in proper manner will lead to effective brand recognition thereby increasing sales.

• Customer relationship management: Customer relationship management if maintained properly will help in developing consistent customers. Many software and services are offered to help the business to handle customer relationship management.

The post Basic Concepts Of Marketing first appeared on BIG-TOPICS.COM.

The Interactive Advertising Bureau said that online revenues hit a record of $8.4 billion from all sources. However revenues are grown in 2012, but it is expected to slow down in the following years.

15% growth rate is not bad in these uncertain economic times, but it is a considerable drop compared to a year ago, when revenues rose 23%.

IAB didn’t provide a particular reason for the growth down, but ad folks across the spectrum of advertisers, agencies, and publishers have noted caution on the part of marketers as the economy has appeared to stall in recent months.

In the first quarter, Google’s search ads revenues rise about 24% to it and will continue to be strong, less direct or measurable ads such as display ads may be seeing more impact from the economy.

However, there is a need for web publishers to come up with new ideas or ways to increase the growth as well as to attract the advertisers that still spend 95% of their budgets in traditional media.  At the same time, the trend to invest more in web is quite obvious. It is up to the web publishers to attract the advertisers with great content and user experience.  Web publishers who think from the advertisers points of view as well as accommodating the web site visitors will do well.

Advertisers don’t see a better way to reach a lot of audience with image ads online. However, revenues are expected to increase in the following years, if advertisers invest in interactive advertising because it is the best method to reach many international audiences.  There will be sufficient space for innovation on the web publishing with various types of ads and sizes.

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According to the details from In-Stat, about 12% of the US consumers aged 8 and above own or use tablets. As per the research of the Online Publishers Association (OPA), tablets are used for many purposes. The OPA and Frank N. Magid Associates report finds that most of the tablet users are connecting to access content. About 93% use it for applications. Around 79% of the application downloaders paid for content in 2010 providing a great opportunity for publishers to generate new revenue streams.

Tablet users prefer to read printed media, entertainment news and financial information. Tablets can be used for multiple functions like surfing the web, viewing video clips, watching television, creating work documents and so on. However, in order to have a true reading experience, some people go with e-reader. As per the In-Stat’s research, the tablet manufacturers should propose some adjustments so that the devices are multifunctional. The In-Stat forecasts that table shipments will outpace e-reader shipments by the end of 2011.

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A study was conducted by the content delivery network, Limelight Networks, on video ads which were served during the first half of 2010. It was found that the online video ad completion rate was about 76.6% for 15-second ads and 54.8% for 30-second ads.

However, another study was conducted by the FreeWheel which is an ad management technology provider. It was conducted to find the video ad tolerance of videos with different lengths of content. The study revealed that both 15-second and 30-second ads were completely viewed at identical and higher rates when they were supported by long-form content. The completion rate for 15-second online video ads from the first quarter of 2010 to the first quarter of 2011 was found to be 91% when supported with longer content. The completion rate for the 30-second was almost similar and was 90%.

Apart from the length of the video and length of content, the position of the ad also affects the video ad completions. It was found that mid-roll ads cannot be skipped mostly and were viewed completely more than 90% of the time between Q1 2010 and Q1 2011.

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Then, he needs to identify the target customers for his product. After identifying the customers, the marketer should catch the attention of the customer, create interest and desire in him and should convert that interest in to action (i.e., purchasing the product).

All these steps are explained clearly below.

Know what to offer: Marketer should know what to offer and what are the demands of customers which the marketer can satisfy. The product should be brief simple and clear so that the customer can easily identify the product or services when offered through online advertisement.

Identification of the customers: The advertiser should identify what type of product should be made available for what type of customers. Know the details of the customer by concentrating on the demographic and sociological factors for segmenting and targeting of customers.

Attention: The marketer should grab the attention of the customer by offering good quality of product at cheaper price and with more features.

If your product is reasonable in price and offers good quality, then concentrate on providing value for your money. You should also make sure sure that your product is different from your competitors product. This a time tested method that has worked quite well.

Interest: The marketer should create interest in the customer about the product though effective online advertisement. The customer will buy something if it is interesting. Create interest by adding value to the product.

Desire: Build desire in the minds of the customers. An affective advertisement can turn customer needs in to wants. The advertisement should be in a way that the customer should be convinced that it is be worth while going for your product.

Action: After creating attention, interest and desire the ultimate aim is to bring the reader into action. Then only the advertisement is said to have achieved its objectives

Retention: The advertising objective at the end should be looking for retention of the customer. A satisfied customer should be retained. The customer satisfaction can be analyzed by tracing the impressions of the customers.

When all the above steps are taken care of, it can be said that the objectives of online advertisements are achieved.

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eWin Marketing is a specialist SEO (Search Engine Optimization) company focusing on small & emerging businesses looking for quality SEO services at affordable prices. eWin Marketing has been established by experienced SEO people with each key person having an experience of helping at least 300 websites get first page rankings on major search engines. eWin Marketing’s goal is to empower their clients to win online against their competition and dominate their markets.

eWin Marketing has a satisfied client base with more than 60% repeat client rate and has rated eWin Marketing services on an average of 4.9 out of 5 from 21 client reviews managed by a third party. Also, 100% of clients have opted to recommend eWin Marketing’s services to others, when asked by the same third party.eWin Marketing has helped small and emerging businesses in increasing their online business leads as well as sales and profits by providing various Internet marketing services like Organic Search Engine Optimization, Local Search Listings, Link Popularity Building & Social Media Optimization.

eWin Marketing has helped clients across Northern America & western European markets to achieve their web marketing objectives by providing affordable search engine optimization solutions.

eWin has streamlined and effective processes that deliver high quality services in a systematic way to keep their clients SEO investment low & stay ahead of their competitors.

For further details, please contact:
The Public Relations Manager,
eWin Marketing
GHMC No.1174,
Street #20,
Himayathnagar, Hyderabad,
Andhra Pradesh – 500 029, INDIA.
Email: sales@ewin-marketing.com
Website: http://ewin-marketing.com

About eWin Marketing:
eWin Marketing is established by experienced SEO people based in Hyderabad, India. Each key person in eWin’s team has at least 3 years experience in delivering SEO services to US/European markets. Be rest assured, their systems, people will ensure that working with eWin Marketing will be according to what their clients’ expect. In the past six months, they helped hundreds of websites get first page rankings within reasonable budgets and there by increase web traffic, online business leads as well as sales and profits.

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Marvist Consulting has established itself as a result oriented and value based web marketing company in offshore Internet marketing business. Over the years, Marvist has helped over 400+ websites get the benefits of top search engine rankings.

Marvist’s recognition as a premier web marketing company has been achieved over many years through its strong foundation built on professionalism, customer oriented services, diligence in execution, integrity, and marketing expertise. It has been consistently rated on an average 4.9 out of 5 from 52 client reviews managed by a third party.

Marvist has helped small and mid-sized businesses achieve success by providing various Internet marketing services like Internet marketing consulting, SEO, web promotion, social networking campaigns, and Internet marketing research.

Marvist has helped clients across the USA achieve their web marketing objectives by providing cost-effective and time-saving solutions. Marvist has helped clients to expand their businesses into new markets as well as expand their customer base.

Marvist has served clients in many industries including healthcare, consulting, finance, automobile, technology, real estate, education, manufacturing and hospitality.

Marvist is constantly focused on exploring new strategies to help its clients leverage the Internet to stay ahead of their competitors.

For further details, please contact:
Marvist Consulting LLC
103 Carnegie Center
Suite 300
Princeton, NJ-08540, U.S.A
Website: http://www.marvist.com
Email: sales(at)marvist(dot)com

About Marvist Consulting:
Marvist Consulting is a rapidly growing offshore Web Marketing Company based out of Princeton, New Jersey. The company started its operations in April 2005 and offers strategic consulting as well as tactical marketing services through an offshore delivery model. The services offered by Marvist Consulting are in the fields of Internet Marketing Strategy and consulting, Professional search engine optimization, and online market research. Marvist has helped 400+ websites to sell more of their products and services faster and easier through the Internet.

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