High traffic sites are always ideal for promotion work. Hence, blogging became a marketing strategy for promoting the websites. In this way blogging became integrated feature of most of the commercial websites as part of online marketing strategy. It is interesting to know that most of the fortune 500 companies resort to blogging on their websites in order to attract traffic and generate customer confidence.

Blogging helps in creating organic or natural search results. Hence it is a widely regarded SEO technique. Blogging is helpful to business entities in many ways. Some of these ways will be discussed below.

Benefits of blogging for business
When people search for product information, search engines provide them with results. Company websites which have a blog rank better than other websites. Blogs give information to the customers which they can use for getting information of a product, how to choose a product and working of a product. These things are aimed at helping a prospective customer to make a choice. These things help in creating goodwill in the customer community and builds brand preference and confidence in them. Such people tend to make a purchase and associate with a brand for longer term.

Blogging is a sure thing that exposes the brand and products to a variety of customers over the globe. Blogging helps in increasing the number of pages of a website. Increased number of pages is regarded as a white hat technique and regarded as a good practice in SEO. Adding a lot of fresh content creates uniqueness over the internet and improves the search results. It is advisable to update the website time to time by adding new and fresh content. The sites which are updated regularly comply with the search engine algorithms and generate good rankings in search engine result pages.

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• How it works?: An advertiser by using the partner tools or processes creates the campaign and can directly book in their hosted system. A rich media ad is used if it satisfies the filtering, targeting criteria, and device constraints. It can return the best financial return on investment. As per the experience delivered to the user, rich media partner provides a report to the advertiser.

• What can you do with a rich media ad?: There are so many things you can do with rich media ads. Some of them are you can use high quality images, you can stream multiple videos in HD format or in standard format, You can record your own video with a webcam and it can share, you can tweet from the ad, post images videos and images in the social media websites, you can collect the information of the users and can save it in the database, you can make your ad to play in 3D multiplayer game by using different interactive servers and many more. It really depends on the creativeness of the ad developer and the concept of the ad.

• Flash vs Rich Media: There is difference between standard flash ads and rich media ads. With the standard ads you need to meet some requirements to create the ads. Those are the flash ad should be a single SWF file with some size limit probably below 40K, it contains no expansion or video, and the tracking should be single click through. To build a rich media you must satisfy one or more of the conditions. Those are a rich media ad should exceeds some size probably 40K, need multiple SWFs to function, some files be politely loaded, it contains video, expands, requires timer tracking or counter, and contains other special features such as gallery, send to a friend, polling etc.

Text ads facilitate to sell with words, and display ads facilitates with pictures. But the rich media ads are little different from them, these offer more ways to interact the audience with the ad. These ads can peel down, float, expand etc. The advertiser can access the audience behavior’s aggregated metrics including video completions, multiple exits, and number of expansions. For rich media, create specific assets such as optimized imagery and properly sized video to make your ad campaign more effective.

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Some of the major sites are Facebook, Twitter and Google+. It can provide a range of facilities like video, audio, content, images, etc. Now we will see some advantages by the social media marketing for auto dealership websites.

• Competitive advantage: Social media provides the competitive advantage to the auto dealership businesses. You can observe what actually is useful to you with the social marketing, how it is reflecting on the business, what are the strategies of competitors in social media, etc. By monitoring the competition and the customers responses, you can change the strategies of your business.

• Build visibility and authority: Social media allows the dealer to maintain the existing people and to attract the new people. The people who are following the dealership in social media, generally the targeted people attracted by the campaigns. So it builds the visibility and authority to the customers.
• Reach target marketing: The social media is highly flooded by the younger people. Even some social media websites (like Facebook) are mostly used by the young people, but all the demographics are there. So there is possibility to get the targeted people. The young generation who are using social media are also earning good income, and looking to invest in purchasing a car.
• Cost effective: The practice of cost effective is not only in the operations of the business, but also in the marketing campaigns. The strategy of Internet marketing with cost effective is a solid marketing plan. When compared to the traditional marketing approaches, social media marketing does not cost much. In many cases some of the social media sites have the facility to advertise freely. It needs some effort on the dealers part, because the people who are integrate and active in the social media communities can only get success in social media.

• Brand loyalty: In many cases social media websites using people are loyal. This can be a real good thing for an auto dealership. You can develop a following that is loyal and passionate, when you successfully use social media marketing plans and want to integrate your dealership into the website’s community. Those followers see you and your dealership firm as an entity and it is happy to come down to their level. When you are trying to develop customers in younger generation, it can be a good thing.

With the help of social media marketing you can interact better with the customers than any other media. It gives you to update the customers on different views, like business promotions and offers, industry updates, etc.

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Print advertisement: It’s easy for small and large business companies that advertise their brands in local and nationwide networks of television etc. It presents the product with colorful text or pictures that are relevant to products. These print advertisements are like magazine ads, newspaper ads, brochures etc. These are the means of low cost advertising.

TV and Radio ads: Radio advertisements present the product with important information on the product with the help of audio. The audio advertisement comes with pleasant music which is important at turning people’s interest.

TV advertisements present the product with visual effects, which are very important in attracting people’s interests. TV advertisements present the brand with audio and video effects so as to promote the brand. These sorts of advertisements are useful in promoting a brand in a globally limited location. Thus, international TV channels promote international brands.

Internet advertisement: Internet advertisements promote brands with small ads, banner ads, text ads, video ads and pay-per-click ads. These all are important at promoting the brand at international level. These are very cheap for promoting the brand. Internet advertisements have no time and region restrictions, they promote the brands 24/7 and all across the country.

These are important ways of promoting your brand with advertisements. Of course, some advertisements are less expensive and some are more.

Related Sources:
Adspeed.com: adserve

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Research from an online ad network, Burst media, in October 2011, reported that 39% of video viewers watch videos between 1 and 5 hours per week online. This is comparable with less than one third who watch for under a hour. It was found from the research that about 18.2% of the online video viewers took some kind of action after having a glance at the online video ad. However, people over the age of 35 and especially older men were found to be more responsive to online video ads. Also, compared to women, men responded more to these ads.

About 24.1% of men aged between 35 ad 44 of the surveyed group responded to the online video ads. The response includes anything such as visiting an advertiser’s website or making a purchase. 22.1% of women of the same age group also showed response to online video ads. However, compared to the people of these age groups, individuals aged above 55 were more responsive, about 26.3% of men above 55 years of age responded to these ads. This is also expected to increase further in the coming years.

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