According to a new forecast from ZenithOptimedia, internet marketing will represent 17.1 per cent of overall ad expenditure in two years’ time compared with 12.7 per cent in 2009.

As per an agency which is a part of France’s Publicis, the market has grown to 3.5 percent, which is more than the 2.2 percent that it predicted in April. It also predicted that ad expenditure growth will increase by 4.5% and 5.3 percent in 2011 and 2012.

Ad spending growth is based on countries
Propelled by the Asia-Pacific and Latin America regions, developed markets would grow by 2.4 percent in 2011 and 2.9 percent in 2012. While, the developing markets are expected to grow by 9.1 percent and 9.7 percent respectively.

ZenithOptimedia increased its 2011 global ad spending forecast to 4.5 percent from 4.1 percent and confirmed 5.3 percent growth expectation for 2012.

Zenith Optimedia is now expecting 2.2 percent growth in Western Europe this year despite concerns over euro zone debt which is up from 0.4 percent before.

TV during downturn did relatively well, when consumers spent most of their time at home. New technologies such as hard-drive recorders also encouraged the consumers to watch TV even more. 40.8% of the global ad market in 2012 which is up from 39.2% in 2009 is expected to be attracted by TV.

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According to the report of Internet research organization online shopping market has a turnover of 120 billion in 2008 and 128.5 percent growth year by year. A leading online retailer is capable to sell an average of 26 cell phones, 266 items of clothing and 136 cosmetic products per minute.

However lack of credibility from some online shop owners and a lack of management standards for online shopping website made an unpleasant feeling to online buyers. Non-effective supervision is the major problem for unpleasant online shopping. In online shopping if a buyers receive fake goods then he can’t do much about it.

Some online retailers installed their own grading and complaint-lodging system. According to Zhang Zhengfeng, associate professor of the School of Public Administration online shopping could not avoid policy supervision forever and they must have to regulate some standardized management just like traditional stores. So, online buyer can hope for a safer and better shopping experience in coming future.

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This was the second survey done on online shopping behavior. 5037 people across 10 countries Australia, China, Hong Kong, India, Japan, Singapore, South Korea, Thailand, UAE and South Africa were participated in this survey.

Also this latest, insightful report was based on the online shopping style of Asia, Middle East and Africa. This report revealed that online shoppers across this region spent an average of US$667 online. On starting phase of year, online shopping made 2 % growth. In online shopping, books and art products made 38 % sale, home appliances and electronic products made 37% sale and music stuff made 36% sale.

Hence, online shopping is growing tremendously despite of economic crisis. It is going so because this service offers convenience and ease of shopping to the buyers.

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